For eight years my job was attention. At Scaling with Systems I built the omnipresent content engine Ravi Abuvala used on the way to $35M. I believed what most founders believe: if enough of the right people see you, the rest sorts itself out.
Then I took the operator's seat across a portfolio of founder-led businesses, responsible for revenue rather than reach. Ads were running. Launches were happening. And in business after business the money was going somewhere other than the bank: numbers nobody trusted, failed payments nobody retried, leads with one text and no second one, a sales process that lived in one person's head.
None of them had a leads problem. They had an engine problem. Demand was pouring into a back end that couldn't convert it, keep it, or even count it.
That's what Known Ventures does now, for founders who want to own a business instead of being one. I'm a Growth Partner, not a coach. I don't teach you to build the engine. I build it with you, and I show you the plan before you pay for anything.